![](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/b3f53b35-5c16-4280-8d76-64a98a192d56/Nifty_1.png)
Nifty: Brand Design and Voice
Nifty got a refresh. A social-first brand centered around DIY and improvement content needed it's own facelift. By centering the design around the optimistic, go-getting audience I reframed the brand through design and voice.
![These images are taken from the brand guidelines Voice section. Based on my conversations with internal stakeholders, I wrote these guidelines and developed the brand styling to embody the optimism of the motivated, can-do audience.](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d8d1f81-12c9-4fdd-88dd-def7abfb30bc/Nifty_2.png)
These images are taken from the brand guidelines Voice section. Based on my conversations with internal stakeholders, I wrote these guidelines and developed the brand styling to embody the optimism of the motivated, can-do audience.
![Nifty_3.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/90c9b215-f899-45da-91e1-3beaf9372a7e/Nifty_3.png)
![Nifty_4.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/629323dc-27ef-4e89-8926-4431407990aa/Nifty_4.png)
![Nifty_7.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/4abd2e05-b01f-40ff-a50d-953d21c885f2/Nifty_7.png)
![Nifty_6.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/93b999db-7ace-47f2-b09a-4cc5dc069bca/Nifty_6.png)
![Nifty_5.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/cab140dc-5a0e-48c4-9cc3-d3745d2618e4/Nifty_5.png)
![Nifty_8.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/cdf2936a-7f02-45e6-a356-f5a36e06add6/Nifty_8.png)
![Nifty_9.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/a3ad2401-60bd-44a2-b824-ff6790f226ae/Nifty_9.png)
![An overview of a segment of the brand guidelines including: logo usage, color palette, patterns, photographic styling, illustration, and animations. I worked with an internal tech team to develop the templates for use in video editing.](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d360b6d-240d-4906-8e89-ea95d7c1ceaf/Nifty_10.png)
An overview of a segment of the brand guidelines including: logo usage, color palette, patterns, photographic styling, illustration, and animations. I worked with an internal tech team to develop the templates for use in video editing.
![Nifty_11.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1a492d89-761f-4419-bb41-a94f41597f96/Nifty_11.png)
![Nifty_Brand_Overview_Page_08.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0418f764-db4f-466a-a546-6f4cf0a41661/Nifty_Brand_Overview_Page_08.jpg)
![Nifty_Brand_Overview_Page_09.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/ecd8c52f-9f16-4235-832f-80afea79bc86/Nifty_Brand_Overview_Page_09.jpg)
![Nifty_Brand_Overview_Page_10.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d8af9b3-83c9-4103-9c85-186cc3279c52/Nifty_Brand_Overview_Page_10.jpg)
![Nifty_Brand_Overview_Page_11.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/807319c0-cf76-4098-b121-968bd9f47e22/Nifty_Brand_Overview_Page_11.jpg)
![Nifty_Brand_Overview_Page_12.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/c2674a59-88f7-4b9b-b937-80499f478063/Nifty_Brand_Overview_Page_12.jpg)
![Nifty_Brand_Overview_Page_13.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/da3bb1a6-0d61-4edc-a3be-f99e248f70df/Nifty_Brand_Overview_Page_13.jpg)
![Nifty_Brand_Overview_Page_14.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0b550a5b-153e-474f-b692-5db2d5165c16/Nifty_Brand_Overview_Page_14.jpg)
![Nifty_Brand_Overview_Page_15.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/d2590927-4763-4216-8c7d-9445d08ceac6/Nifty_Brand_Overview_Page_15.jpg)
![Nifty_Brand_Overview_Page_16.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/18b0ce89-e7a3-4167-927f-572553d7c9ee/Nifty_Brand_Overview_Page_16.jpg)
![Nifty_Brand_Overview_Page_17.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/b06cdc99-253a-42bc-829b-c6f0d9dfb712/Nifty_Brand_Overview_Page_17.jpg)
![Nifty_Brand_Overview_Page_18.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/33fc9bad-198e-4b18-98d2-927a3e7262f0/Nifty_Brand_Overview_Page_18.jpg)
![Nifty_Brand_Overview_Page_20.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/b9b24893-3d77-43f8-b3c7-319ba1febb89/Nifty_Brand_Overview_Page_20.jpg)
![Nifty_Brand_Overview_Page_21.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/40bc4b38-d37f-432c-8167-23bc7dca1147/Nifty_Brand_Overview_Page_21.jpg)
![Nifty_Brand_Overview_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/55126c67-ef55-432a-842d-91ee6d4f2cf3/Nifty_Brand_Overview_Page_22.jpg)