Nifty: Brand Design and Voice
Nifty got a refresh. A social-first brand centered around DIY and improvement content needed it's own facelift. By centering the design around the optimistic, go-getting audience I reframed the brand through design and voice.
These images are taken from the brand guidelines Voice section. Based on my conversations with internal stakeholders, I wrote these guidelines and developed the brand styling to embody the optimism of the motivated, can-do audience.
An overview of a segment of the brand guidelines including: logo usage, color palette, patterns, photographic styling, illustration, and animations. I worked with an internal tech team to develop the templates for use in video editing.
