BuzzFeed Brand Swag: Illustration, Fabrication, Photography
I worked at BuzzFeed as an internal brand designer for over three years. Here are a selection of projects made across a variety of teams (and with lots of amazing people).
I created custom city pins for all of the BuzzFeed offices. These pins serve as part of the brand refresh to reinvigorate internal excitement about the brand, serve as collectibles that BuzzFeeders can accrue over time and become objects of pride for each location. All of the pins have the BuzzFeed arrow or BuzzFeed type to reinforce the brand so if you pick them up out of context you can trace it back to BuzzFeed. These pins are for employee appreciation and happiness.
