![](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/e52bc920-7381-40db-a76f-4af5bbb20ca4/Primary_Catalog_8.png)
Primary:
Brand, Editorial, Motion
Social, Type & Layout
A collection of final and process work made for Primary Kids in 2021. Primary is an inspiring company that stays true to their vision of creating a world where kids can be themselves. No labels, no tacky slogans and no gender-prescriptive bullshit.
![Primary_Catalog_1.gif](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/720378f8-19f1-46c8-afa6-81ad52e1837b/Primary_Catalog_1.gif)
![Primary_3.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/e70213df-d048-4f11-95a2-9a959171ba8e/Primary_3.png)
![Primary_2.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/96ff8db1-54d2-4c7e-bfcb-2af7351f3bfe/Primary_2.png)
![Primary_4.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/793d8ae3-d74b-4c8b-9d6c-7d44c8e54d9a/Primary_4.png)
![Primary_6.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/e154b5a3-2e41-4aa7-ab27-a0d32c36f136/Primary_6.png)
![Primary_7.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1801e6f3-b713-42d0-8851-5897340eeacc/Primary_7.png)
![Primary_8.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/af5600c0-2038-40ca-8eee-979336256789/Primary_8.png)
![Primary_Valentines_1.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/f9f77a81-83f9-4898-85a1-0e0e4049c7a0/Primary_Valentines_1.png)
![Primary_Valentines_2.png](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/171860c3-7345-4936-9aae-0e82dc257d9e/Primary_Valentines_2.png)
![Primary_Valentines_3.jpeg](https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/ac582636-9fc2-4ce0-8acb-433f293c969a/Primary_Valentines_3.jpeg)